Ecommerce Web + App
influencer
Paid / organic social
Gaming is here and Five Below wants in! Five Below promises to bring the expensive world of gaming to everyone for an affordable price through a partnership with Kyle (Bugha) Giersdorf, Fortnite world cup champion.
the challenge
Gaming is an expensive sport. How does a bargain store enter this space? The product needs to be affordable but presented in a way that emphasizes quality.
product photography
Ramping up our paid social with a mix of product, lifestyle and motion, drove millions of impressions and and a 200% comp on our new ecommerce website YoY.
social
We promoted this partnership with an in-store event followed by a series of videos from Kyle (Bugha) where he spoke to and engaged with fans.
the results
Ecommerce
Website / APp
- Most successful brand partnership in Five Below company history.
- Launch was the biggest sales week of the year.
- 5th best sales week in company history.
paid / organic social
- Millions of impressions across paid and organic social
- Engagement hit an all time high for the company.