five below digital launch
Ecommerce Web + App
Organic social
Paid social
Five Below needed a digital overhaul.
This included replatforming the site, launching an app, overhauling organic social channels and revamping paid social campaigns.
full funnel design
styleguide
consistency
brand voice
customer experience
Our ecommerce re-platform requires a styleguide top keep all team members pulling in the same direction.
paid social
driving results
200% comp.
millions of impressions
Ramping up our paid social with a mix of product, lifestyle and motion, drove millions of impressions and and a 200% comp on our new ecommerce website YoY.
social
brand voice
customer engagement
We activated our brand on multiple channels with and engaged with our fans where they are.
the results
Ecommerce
Website / APp
- Ecomm sales grew from $6 million in 2019 to a projected $60+ million in 2022.
organic social
- Grew to be a primary communication platform for the company.
- Instagram followers grew from 252k to over 625k.
- Facebook followers grew from 800k to 1.2 MM.
- Giphy stickers have gotten 59 MM views.
paid social
- The success of our campaigns encouraged leadership to shift digital spend from 13% of total the marketing mix in 2019 to 96% 2022.